Pricing

Four tiers. No per-seat tax. No AI overage.

Pick the tier that fits your pet count. Every plan ships with the AI front desk, vaccine OCR, native mobile apps, and a migration agent that reads your Gingr export. Stripe processing only — no markup from us.

Sit

Single facility, ramping up.

$165/month

Core scheduling — boarding, daycare, grooming, training
Customer + pet records (CRUD)
Vaccination vault with AI OCR upload
Basic Stripe payments + tipping
5,000 AI tokens / day
Email support, 24h response

Start free trial

Stay

The tier 80% of facilities pick.

$249/month

Everything in Sit
Retail / POS — tax, packages, split tenders
AI Smart Report Cards
Lifecycle email + SMS (basic templates)
50,000 AI tokens / day
Live chat support, 4h response

Start free trial

Heel

Front desk runs itself.

$349/month

Everything in Stay
Front Desk AI agent — chat + voice (Twilio)
Ops Co-Pilot — incident reports, scheduling triage
Advanced analytics dashboard
Review mining + auto-reply (Google, Yelp, Facebook)
250,000 AI tokens / day
Priority support, 1h response

Start free trial

Pack

Multi-location and franchises.

Custom

Everything in Heel
Multi-location dashboards + cross-site reporting
SSO (SAML, Okta, Azure AD)
Dedicated Customer Success Manager
White-label options (logo, domain, voice)
Unlimited AI tokens
99.95% uptime SLA

Talk to sales

Head to head

TailRoster vs Gingr — same price, half the pain.

TailRoster

Gingr

No per-transaction fee on top of Stripe

2.9% processing markup above interchange

AI front desk — chat and voice — included on Heel

AI front desk sold as a separate add-on

Vaccine OCR — snap the card, fields auto-fill

Vaccine records typed by hand, field by field

Migration agent imports your Gingr export in one pass

DIY CSV mapping in spreadsheets, billed by the hour

Native iOS and Android staff apps

Responsive web wrapped in a shell

SOC 2 Type II in flight. PCI Level 4 SAQ-A today.

SOC 2 status not published

No surprise line items

What isn't extra.

Every dollar you see on the card above is the dollar you pay. These come with the plan — not an add-on cart, not a feature gate, not a sales call.

AI front-desk calls

SMS sends to customers

AI marketing copy and review replies

Support tickets — every plan, every tier

Onboarding and white-glove migration

Objections, answered

Five questions, answered straight.

Why no per-seat pricing?: Per-seat pricing punishes you for hiring. The morning kennel tech, the afternoon groomer, the weekend trainer — they all need the same software. Charging per seat means you ration logins, share accounts, and lose the audit trail. TailRoster bills by active pets in the trailing 90 days, which is a number that actually tracks how big your business is.
What about my transaction volume?: Stripe charges 2.9% + $0.30. We add nothing on top. A facility doing $40,000/month in card volume pays Stripe roughly $1,160 in processing — and zero of that comes to us. Gingr's markup on the same volume runs $160 to $240 a month, every month, on top of their subscription.
Can I switch tiers as I grow?: Yes. Upgrades take effect immediately and are prorated to the day. Downgrades take effect at the next billing cycle so you keep your AI token allowance through the period you already paid for. No re-onboarding, no data export, no friction.
Annual discount?: Two months free when you pay annually. That applies to Sit, Stay, and Heel. Pack is quoted per location and the annual discount is baked into the contract.
What's the contract?: Month-to-month on Sit, Stay, and Heel. Cancel any time from the billing screen — no email-the-rep ritual. Pack is a one-year minimum because we assign a dedicated success manager and onboard multiple locations.

Start free. Bring your Gingr export. Run both for a week.

Fourteen days, no card. If you migrate from Gingr we extend the trial through your first full operating week so staff can run both systems side by side.

Start free trial Talk to sales

No card required. No per-seat tax. Cancel from the billing screen — no email-the-rep ritual.

Pricing

Four tiers. No per-seat tax. No AI overage.

Sit

Single facility, ramping up.

$165/month

Core scheduling — boarding, daycare, grooming, training
Customer + pet records (CRUD)
Vaccination vault with AI OCR upload
Basic Stripe payments + tipping
5,000 AI tokens / day
Email support, 24h response

Start free trial

Stay

The tier 80% of facilities pick.

$249/month

Everything in Sit
Retail / POS — tax, packages, split tenders
AI Smart Report Cards
Lifecycle email + SMS (basic templates)
50,000 AI tokens / day
Live chat support, 4h response

Start free trial

Heel

Front desk runs itself.

$349/month

Everything in Stay
Front Desk AI agent — chat + voice (Twilio)
Ops Co-Pilot — incident reports, scheduling triage
Advanced analytics dashboard
Review mining + auto-reply (Google, Yelp, Facebook)
250,000 AI tokens / day
Priority support, 1h response

Start free trial

Pack

Multi-location and franchises.

Custom

Everything in Heel
Multi-location dashboards + cross-site reporting
SSO (SAML, Okta, Azure AD)
Dedicated Customer Success Manager
White-label options (logo, domain, voice)
Unlimited AI tokens
99.95% uptime SLA

Talk to sales

Head to head

TailRoster vs Gingr — same price, half the pain.

TailRoster

Gingr

No per-transaction fee on top of Stripe

2.9% processing markup above interchange

AI front desk — chat and voice — included on Heel

AI front desk sold as a separate add-on

Vaccine OCR — snap the card, fields auto-fill

Vaccine records typed by hand, field by field

Migration agent imports your Gingr export in one pass

DIY CSV mapping in spreadsheets, billed by the hour

Native iOS and Android staff apps

Responsive web wrapped in a shell

SOC 2 Type II in flight. PCI Level 4 SAQ-A today.

SOC 2 status not published

No surprise line items

What isn't extra.

Every dollar you see on the card above is the dollar you pay. These come with the plan — not an add-on cart, not a feature gate, not a sales call.

AI front-desk calls

SMS sends to customers

AI marketing copy and review replies

Support tickets — every plan, every tier

Onboarding and white-glove migration

Objections, answered

Five questions, answered straight.

Why no per-seat pricing?: Per-seat pricing punishes you for hiring. The morning kennel tech, the afternoon groomer, the weekend trainer — they all need the same software. Charging per seat means you ration logins, share accounts, and lose the audit trail. TailRoster bills by active pets in the trailing 90 days, which is a number that actually tracks how big your business is.
What about my transaction volume?: Stripe charges 2.9% + $0.30. We add nothing on top. A facility doing $40,000/month in card volume pays Stripe roughly $1,160 in processing — and zero of that comes to us. Gingr's markup on the same volume runs $160 to $240 a month, every month, on top of their subscription.
Can I switch tiers as I grow?: Yes. Upgrades take effect immediately and are prorated to the day. Downgrades take effect at the next billing cycle so you keep your AI token allowance through the period you already paid for. No re-onboarding, no data export, no friction.
Annual discount?: Two months free when you pay annually. That applies to Sit, Stay, and Heel. Pack is quoted per location and the annual discount is baked into the contract.
What's the contract?: Month-to-month on Sit, Stay, and Heel. Cancel any time from the billing screen — no email-the-rep ritual. Pack is a one-year minimum because we assign a dedicated success manager and onboard multiple locations.

Start free. Bring your Gingr export. Run both for a week.

Fourteen days, no card. If you migrate from Gingr we extend the trial through your first full operating week so staff can run both systems side by side.

Start free trial Talk to sales

No card required. No per-seat tax. Cancel from the billing screen — no email-the-rep ritual.

Four tiers. No per-seat tax. No AI overage.

Pricing tiers

TailRoster vs Gingr — same price, half the pain.

What isn't extra.

Five questions, answered straight.

Start free. Bring your Gingr export. Run both for a week.

Four tiers. No per-seat tax. No AI overage.

Pricing tiers

TailRoster vs Gingr — same price, half the pain.

What isn't extra.

Five questions, answered straight.

Start free. Bring your Gingr export. Run both for a week.