Pricing

Four tiers. No per-seat tax. No AI overage.

Pick the tier that fits your pet count. Every plan ships with the core platform — scheduling, the vaccination vault with AI OCR, and a migration agent that reads your Gingr export. Stripe processing only — no markup from us.

Stay

Multi-staff, multilingual AI.

Most popular

$249

/mo

Up to 150 active pets

Start free trial

What's included in Stay

Everything in Sit
Retail / POS — tax, packages, split tenders
AI Smart Report Cards
Lifecycle email + SMS (basic templates)
50,000 AI tokens / day
Live chat + email support

Tap a plan above to compare prices and what each tier includes.

Sit

Single facility, ramping up.

$165/month

Core scheduling — boarding, daycare, grooming, training
Customer + pet records (CRUD)
Vaccination vault with AI OCR upload
Basic Stripe payments + tipping
5,000 AI tokens / day
Email + chat support

Start free trial

Most popular

Stay

Multi-staff, multilingual AI.

$249/month

Everything in Sit
Retail / POS — tax, packages, split tenders
AI Smart Report Cards
Lifecycle email + SMS (basic templates)
50,000 AI tokens / day
Live chat + email support

Start free trial

Heel

Front desk runs itself.

$349/month

Everything in Stay
Front Desk AI agent — chat + voice (Twilio)
Ops Co-Pilot — incident reports, scheduling triage
Advanced analytics dashboard
Review mining + auto-reply (Google, Yelp, Facebook)
250,000 AI tokens / day
Email + chat support with an engineer, not a tier-one queue

Start free trial

Pack

Multi-location and franchises.

Custom

Everything in Heel
Multi-location dashboards + cross-site reporting
Multi-location onboarding and rollout support
White-label options (logo, domain, voice)
Unlimited AI tokens
Annual price lock for the term of your contract

Talk to sales

Head to head

TailRoster vs Gingr — line by line.

TailRoster

Gingr

No per-transaction fee on top of Stripe

Gingr Payments charges its own processing rates — see their pricing page

AI front desk — chat and voice — included on Heel

—

Vaccine OCR — snap the card, fields auto-fill

—

Migration agent imports your Gingr export

—

Works on any tablet or phone browser

—

SOC 2 Type I in progress — target Q3 2026, not yet certified

—

No surprise line items

What isn't extra.

Every dollar you see on the card above is the dollar you pay. These come with the plan — not an add-on cart, not a feature gate, not a sales call.

AI front-desk calls

SMS sends to customers (up to 5,000 segments/month — transactional volume, not campaigns)

AI marketing copy and review replies

Support tickets — every plan, every tier

Onboarding and white-glove migration

Objections, answered

Five questions, answered straight.

Why no per-seat pricing?: Per-seat pricing punishes you for hiring. The morning kennel tech, the afternoon groomer, the weekend trainer — they all need the same software. Charging per seat means you ration logins, share accounts, and lose the audit trail. TailRoster bills by active pets in the trailing 90 days, which is a number that actually tracks how big your business is.
What about my transaction volume?: Stripe's published rate is 2.9% + $0.30 per online card transaction. We add nothing on top. A facility doing $40,000/month in card volume pays Stripe roughly $1,160 in processing — and zero of that comes to us. Gingr Payments charges its own processing rates on top of the Gingr subscription; check their pricing page for the current numbers.
Can I switch tiers as I grow?: Yes. Upgrades take effect immediately and are prorated to the day. Downgrades take effect at the next billing cycle so you keep your AI token allowance through the period you already paid for. No re-onboarding, no data export, no friction.
Annual discount?: Two months free when you pay annually, on Sit, Stay, and Heel. Today the team sets it up with you directly (support@tailroster.com) — self-serve checkout is on the way. Pack is quoted per location and the annual discount is baked into the contract.
What's the contract?: Month-to-month on Sit, Stay, and Heel. Cancel any time from the billing screen — no email-the-rep ritual. Pack is a one-year minimum because we onboard multiple locations with you.

Start free. Bring your Gingr export. Run both side by side.

No card required. If you migrate from Gingr, run both systems side by side while your team switches — your timeline, not ours.

Start free trial Talk to sales

No card required. No per-seat tax. Cancel from the billing screen — no email-the-rep ritual.

Pricing

Four tiers. No per-seat tax. No AI overage.

Stay

Multi-staff, multilingual AI.

Most popular

$249

/mo

Up to 150 active pets

Start free trial

What's included in Stay

Everything in Sit
Retail / POS — tax, packages, split tenders
AI Smart Report Cards
Lifecycle email + SMS (basic templates)
50,000 AI tokens / day
Live chat + email support

Tap a plan above to compare prices and what each tier includes.

Sit

Single facility, ramping up.

$165/month

Core scheduling — boarding, daycare, grooming, training
Customer + pet records (CRUD)
Vaccination vault with AI OCR upload
Basic Stripe payments + tipping
5,000 AI tokens / day
Email + chat support

Start free trial

Most popular

Stay

Multi-staff, multilingual AI.

$249/month

Everything in Sit
Retail / POS — tax, packages, split tenders
AI Smart Report Cards
Lifecycle email + SMS (basic templates)
50,000 AI tokens / day
Live chat + email support

Start free trial

Heel

Front desk runs itself.

$349/month

Everything in Stay
Front Desk AI agent — chat + voice (Twilio)
Ops Co-Pilot — incident reports, scheduling triage
Advanced analytics dashboard
Review mining + auto-reply (Google, Yelp, Facebook)
250,000 AI tokens / day
Email + chat support with an engineer, not a tier-one queue

Start free trial

Pack

Multi-location and franchises.

Custom

Everything in Heel
Multi-location dashboards + cross-site reporting
Multi-location onboarding and rollout support
White-label options (logo, domain, voice)
Unlimited AI tokens
Annual price lock for the term of your contract

Talk to sales

Head to head

TailRoster vs Gingr — line by line.

TailRoster

Gingr

No per-transaction fee on top of Stripe

Gingr Payments charges its own processing rates — see their pricing page

AI front desk — chat and voice — included on Heel

—

Vaccine OCR — snap the card, fields auto-fill

—

Migration agent imports your Gingr export

—

Works on any tablet or phone browser

—

SOC 2 Type I in progress — target Q3 2026, not yet certified

—

No surprise line items

What isn't extra.

Every dollar you see on the card above is the dollar you pay. These come with the plan — not an add-on cart, not a feature gate, not a sales call.

AI front-desk calls

SMS sends to customers (up to 5,000 segments/month — transactional volume, not campaigns)

AI marketing copy and review replies

Support tickets — every plan, every tier

Onboarding and white-glove migration

Objections, answered

Five questions, answered straight.

Why no per-seat pricing?: Per-seat pricing punishes you for hiring. The morning kennel tech, the afternoon groomer, the weekend trainer — they all need the same software. Charging per seat means you ration logins, share accounts, and lose the audit trail. TailRoster bills by active pets in the trailing 90 days, which is a number that actually tracks how big your business is.
What about my transaction volume?: Stripe's published rate is 2.9% + $0.30 per online card transaction. We add nothing on top. A facility doing $40,000/month in card volume pays Stripe roughly $1,160 in processing — and zero of that comes to us. Gingr Payments charges its own processing rates on top of the Gingr subscription; check their pricing page for the current numbers.
Can I switch tiers as I grow?: Yes. Upgrades take effect immediately and are prorated to the day. Downgrades take effect at the next billing cycle so you keep your AI token allowance through the period you already paid for. No re-onboarding, no data export, no friction.
Annual discount?: Two months free when you pay annually, on Sit, Stay, and Heel. Today the team sets it up with you directly (support@tailroster.com) — self-serve checkout is on the way. Pack is quoted per location and the annual discount is baked into the contract.
What's the contract?: Month-to-month on Sit, Stay, and Heel. Cancel any time from the billing screen — no email-the-rep ritual. Pack is a one-year minimum because we onboard multiple locations with you.

Start free. Bring your Gingr export. Run both side by side.

No card required. If you migrate from Gingr, run both systems side by side while your team switches — your timeline, not ours.

Start free trial Talk to sales

No card required. No per-seat tax. Cancel from the billing screen — no email-the-rep ritual.

Pricing · TailRoster

Four tiers. No per-seat tax. No AI overage.

Pricing tiers

Stay

TailRoster vs Gingr — line by line.

What isn't extra.

Five questions, answered straight.

Start free. Bring your Gingr export. Run both side by side.

Four tiers. No per-seat tax. No AI overage.

Pricing tiers

Stay

TailRoster vs Gingr — line by line.

What isn't extra.

Five questions, answered straight.

Start free. Bring your Gingr export. Run both side by side.